Dating is any social activity performed as a pair or even a group with the aim of each assessing the other's suitability as their partner in a intimate relationship or as a spouse. The word refers to the act of agreeing on a time and "date" when a pair can meet and engage in some social activity.
In many cultural traditions, dates are arranged by a third party, who may be a family member, an acquaintance, or a dedicated matchmaker. Recently matchmaking services have become popular. Although dating rules in Western popular culture have become more relaxed during the 20th century, there is considerable variation between individuals' values.